Winning Sales Strategy & Execution with Frank Cespedes

Join the GTM Leader Society’s CRO and RevOps Executive Council and Harvard Business School Association of Northern California for an evening with Frank Cespedes, Harvard Business School Professor and author of Aligning Strategy and Sales and Sales Management That Works.

Frank will present his framework for linking go-to-market execution to strategic goals: how to translate strategy into customer-selection and sales-call criteria, and the core management levers that separate high-performing commercial organizations from the rest, including account management, hiring and development, compensation, and how to measure sales effectiveness.